Made In Hawaii × Love Like Buttons
We’re excited to announce a new partnership with Love Like Buttons! Something special is on the way — read the full announcement to learn more.
Hawaii.Surf is an independent publication covering Hawaiian surf history, legends, shapers, and breaks. Written with care, sourced from kupuna and the archival record. Read more on our About page
Long before surfing had sponsors, contests, or leashes, Hawaiians were riding waves on hand-shaped koa wood boards — and doing it with a grace the world has spent centuries trying to catch up to. Heʻe nalu, the ancient art of wave sliding, wasn’t just a sport. It was woven into the fabric of island life, practiced by aliʻi (chiefs) and commoners alike, a living expression of the Hawaiian connection to the sea.
From the powerful chiefs who rode massive koa boards as a show of spiritual strength, to Duke Kahanamoku’s revolutionary role in surfing’s golden age, Hawaii remains the undisputed birthplace of wave-riding culture. Hawaii.Surf exists to keep those stories alive — celebrating the Waikiki Beach Boys who taught the world to surf, the shapers like Ben Aipa who transformed board design, and the watermen and women whose legacy runs far deeper than any competition result.
Whether you’re tracing the origins of the shaka, exploring Pipeline’s storied past, or discovering how ancient Hawaiian traditions shaped a global culture — you’ve found your spot.
Mahalo for being here.
What’s here
Legendary watermen & women
Duke Kahanamoku, Eddie Aikau, and the Waikiki Beach Boys who carried Hawaiian surf culture to the world.
Explore →Innovation & board design
From the ancient alaia to Ben Aipa’s Stinger, Hawaiian shapers have driven surfing’s evolution from the very beginning.
Explore →Iconic breaks & locations
Pipeline, Waimea, Sunset, Queens. Every break with a name has a history behind it. This is where those stories live.
Explore →Essential reading
Ancient Heʻe Nalu
The royal sport of Hawaiian chiefs
Duke Kahanamoku
The father of modern surfing
Waikiki Beach Boys
Cultural ambassadors and master watermen
Eddie Aikau
Would Eddie go? The legendary big wave rider
Hawaiian board shapers
Innovation from Aipa to modern craftsmen
Pipeline legacy
The world’s most dangerous wave
The shaka origin
Hamana Kalili and Hawaii’s iconic gesture